Early Concepts
One of the bittersweet parts of creating a logo is when the client finally chooses their favorite and begins to hone in on what calls to them personally.
Translating to Web
Breaking Elements Apart
for a Stronger Whole
Utilizing parts of the logo can reinforce the brand experience overall. A stone becomes a bullet point -- the stack becomes a photo frame -- a simple underline becomes a brush stroke.
SUBTLE CHOICES, POWERFUL IMPACT
Round buttons instead of hard corners, echoing the soft, round, organic curves of the stones in the logo. Additionally, rounded buttons can have a psychological benefit.
