← Draft Illustration
The Whimsy Gazette e-newsletter is a managed marketing service for the vendors and artist exhibitors of Whimsy Emporium.
BUILDING A BRAND In honor of the whimsical nature of the business name and the artists involved with this retail space, I created a whimsical character for the email header. Since many of the items available for sale are handmade, I chose to create a hand-cut paper look with hand-drawn typography.
HUMOR AND SURPRISE
I wanted to lend the newsletter a sense of playfulness, which is so often where creative breakthroughs can happen! To achieve this, I did a twist on the newsletter logo for the footer.
Two words: frog butt.
