COMPREHENSIVE GUIDELINES
I set out to create Odigo more than just bare bones guidelines; I wanted to build in flexibility to evolve, to adapt to future changes or needs.
NO SUCH THING AS WASTED WORK
In the exploration and refinement process, it can be hard to leave things behind - except when you don't have to. We ended up bringing back this little pop of sunrise orange, into our expanded palette. Turns out, that little accent color gives much more depth available to illustration graphics needed to tell a story, like in the Launch Campaigns graphic below:
